Building a product, whether it's a web based or standalone application, is not the goal in itself. The ultimate challenge and success lies in how the product guarantees return on investment (ROI). Providing a positive user experience is both an art and science and carefully done, it can yield profitable results. Below you will find some of the key benefits of good user experience.
> Increase in sales and revenues
> Increase in repeat visitors
> Builds credibility among the customers
> Enhances customer loyalty
> Drives terrific traffic through word of mouth
> Conversion ratio is very high
> Decreased training and support costs
> Increased customer satisfaction
> Reduced development time and costs
Increase in sales and revenues
The foremost goal of any business is to increase the sales and revenues and this can be achieved only when the end-user finds it valuable and easy to use your product or service. A good user experience can dramatically increase your sales and revenues by manifold. Since a good user experience reduces training and support costs, businesses can save millions of dollar that is otherwise spent on building a support systems
Increase in repeat visitors
It is more likely that we, as an end-user, purchase items repeatedly from a shop only when our past experience provides a compelling positive feeling. It is the same nature of web. If the users are at ease with your website, they are more likely to come back on future visits.
Builds credibility among the customers
A good user experience builds credibility among your customer. The customer will feel more at ease to recommend your product or services and trust enough to make the desired transactions.
Enhances customer loyalty
Customers do shifts their loyalty depending upon the benefits and value they get. With good user experience, you will find it much easier to win and retain customer loyalty.
Drives terrific traffic through word of mouth
Amazon is a classic example of word of mouth marketing. Amazon trusted and invested more on their customers rather than advertising channels. The result: exponential growth on the customer acquisition.
Conversion ratio is very high
Since users find it easier to find the products or services, they are more in a positive spirit to perform their intended goal.
Decreased training and support costs
An intuitive user-centered design can radically decrease training and support costs.
Increased customer satisfaction
One of the key ROI of a product or services is customer satisfaction and this is more achievable by providing a good user experience.
Reduced development time and costs
Many times products are built based on the business demand and pressure, thus failing to understand, analyze and develop products that the end-user needs. Result: loss of millions of dollars as well as customers' trust on the product. Additionally, there will be a huge costs involved in re-developing, modifying the finished product. This can be greatly reduced with a well-planned, user-centered design and development.
About the Author:
GR Rajesh Kumar , is a web and search marketing specialist since 1999.
He conduct various training programs on
SEO, Web Design & Adsense for beginners as well as professionals.
At a personal note, he's constantly amazed at the possibilities in the study of human psychology, lateral thinking and pattern systems.
No. of Times this article has been viewed :
615
Date Published :
Feb 6 2007